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Keep up with what’s new in fund marketing.
Enhancing your investor relations efforts with tech
IR teams have to both manage communications effectively and build meaningful relationships that go beyond surface-level interactions. How can a CRM system streamline and even guide this interpersonal activity?
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Marketing data insights: refining your strategy
Picture your marketing data as a compass, guiding your strategy by providing feedback on your investors’ journeys. How can these insights help you refine your sales and marketing strategy?
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Marketing data insights: painting a picture of your investors
What types of information can you get on your investors? Piecing together your marketing data paints a holistic picture of your investor audience, illustrating which investors you are getting most traction with.
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