The November 4 Marketing Rule is a new reform imposed by the Securities and Exchange Commission (SEC) that will affect the marketing of hedge funds. The rule, which took effect on 4th November 2022 , is intended to protect investors by making it more difficult for hedge fund managers to engage in marketing activities that could be misleading or otherwise harmful.

Under the new rules, hedge fund managers will be required to provide investors with more detailed information about the performance of their funds, including the types of investments they make, the risks involved, and the fees and expenses associated with their investment strategies. This information must be provided in a clear and concise manner, and must be accompanied by a written disclaimer that explicitly states that the fund’s performance may not be indicative of future results.

In addition to these updated disclosure requirements, the rule will also impose certain new restrictions on how hedge fund managers can communicate with potential investors. For example, managers will be more strictly prohibited from using performance data or other information that is not based on actual results to promote their funds. They will also be prohibited from making exaggerated or misleading claims about the potential returns of their funds, or using other tactics that could be considered manipulative or deceptive.

At a high level the marketing rule is intended to make the marketing of hedge funds more transparent and accountable, and to protect investors from being misled by overly-aggressive or misleading marketing tactics. While the rule will impose some new obligations on hedge fund managers, it is ultimately designed to benefit investors by ensuring that they receive accurate and reliable information about the funds they are considering investing in.

What can fund managers do to continue raising capital, while remaining compliant?

1. Be proactive. The marketing rule requires hedge fund managers to provide investors with detailed information about the performance of their funds, including the types of investments they make, the risks involved, and the fees and expenses associated with their investment strategies. By being proactive and providing investors with clear and concise information, you can help them make more informed decisions and build trust in your fund.
2. Focus on relationships. Many investors are looking for hedge funds that they can trust and build long-term relationships with. By taking the time to get to know potential investors and understand their investment goals, you can create more meaningful connections that can lead to increased and long-term investment in your fund.
3. Emphasise the unique value proposition of your fund. Investors are bombarded with marketing materials from a wide range of alternative investments, so it’s important to differentiate yourself and highlight the unique value proposition of your fund. This could include your investment strategy, the expertise of your team, or any other factors that make your fund stand out from the competition. By emphasising these points in your marketing efforts, you can help investors see why your fund is a good fit for their needs.

Now the dust has settled – three tactics you should implement right now

Hedge fund managers can now use a variety of tools to market their funds and effectively raise capital, including:

1. Better Access. Creating an investor portal for your fund that provides detailed information about your investment strategy, team, and performance. This can help potential investors learn more about your fund and make it easy for them to contact you with questions or requests for additional information. 
2. Thought Leadership. Using social media to share updates, insights, and news about your fund. Build your brand through website updates and  by sharing your writing. This can help you drive more interest and traffic to your portal, and engage with potential investors in a more personal and interactive way.
3. Regular updates. Using email marketing to send newsletters, updates, and other communications to your carefully selected potential investors. This demonstrates a commitment to transparency, keeping investors informed about your fund and making it easy for them to learn more or get in touch with you.

 

Overall, the new regulation does not impact a fund’s ability to attract the right kind of investor. By leveraging leading fund marketing and communications tools, such as Edgefolio’s FundPortal, managers can reach a larger audience of potential investors and build trust and credibility with allocators.

*For the official SEC documentation click here