How to get the most from your events

Strategies to optimise your experience at upcoming events

As fund managers prepare for a busy week of events in Miami, we consider how they can maximise their success.

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TPMs: three challengers to watch in 2024

There has been a lot of development in the cap intro space in 2023, with new entrants and big developments from incumbents. We look at three challengers to watch in 2024.

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A guide to marketing strategy for asset managers

Fund managers today are faced with a number of new challenges in the market, while investors have the ability to conduct their own data analysis and are seeking better value funds.

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Why Does A Hedge Fund Need A Client Portal?

Why does a hedge fund need a client portal in 2022? Transparency? Yep. Marketing? Absolutely. We delve into all the reasons why it is crucial in 2022.

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Authentically Connecting with your Investors

You have done a great job of delivering results, gathering your contacts in one place and you are ready to hit the ‘send’ button. Are you sure that you are doing this correctly though? The best funds out there follow one simple mantra to get better results.

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Redefining Relationships with Digital Technology

Innovation and technological progress has changed the distribution of goods and services fundamentally.

Data, analytics and digital applications has increased efficiencies by removing intermediaries and reducing costs.

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Asset management marketing in a digital world

Hedge funds which have traditionally depended on personal relationships to acquire capital have recently found their business model turned on its head in the wake of an unrelenting tide of digital disruption.

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Advancing in the digital age – How technology pioneers will make the difference

Legacy systems and legacy thinking can also be formidable barriers. The status quo is hard to challenge when profit margins are reportedly around 40 percent.

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Essential Content Marketing Strategies for Asset Managers

Asset managers are looking to content marketing strategies to build relationships with investors. Many are increasing their marketing budget, but what does content marketing look like for asset managers in the hedge fund industry?

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