Strategies to optimise your experience at upcoming events
As fund managers prepare for a busy week of events in Miami, we consider how they can maximise their success.
TPMs: three challengers to watch in 2024
There has been a lot of development in the cap intro space in 2023, with new entrants and big developments from incumbents. We look at three challengers to watch in 2024.
A guide to marketing strategy for asset managers
Fund managers today are faced with a number of new challenges in the market, while investors have the ability to conduct their own data analysis and are seeking better value funds.
Redefining Relationships with Digital Technology
Innovation and technological progress has changed the distribution of goods and services fundamentally.
Data, analytics and digital applications has increased efficiencies by removing intermediaries and reducing costs.
Asset management marketing in a digital world
Hedge funds which have traditionally depended on personal relationships to acquire capital have recently found their business model turned on its head in the wake of an unrelenting tide of digital disruption.
Advancing in the digital age – How technology pioneers will make the difference
Legacy systems and legacy thinking can also be formidable barriers. The status quo is hard to challenge when profit margins are reportedly around 40 percent.
Essential Content Marketing Strategies for Asset Managers
Asset managers are looking to content marketing strategies to build relationships with investors. Many are increasing their marketing budget, but what does content marketing look like for asset managers in the hedge fund industry?
LinkedIn for Asset Fundraising
LinkedIn presents an opportunity for asset managers to grow their presence and build relationships with investors in a highly targeted digital channel. In this article, we cover the most effective strategies to obtain business results.
Why You Need a Hedge Fund CRM
A CRM designed for hedge fund managers can elimate customisation costs, provide features tailored for hedge funds and reduce administration costs.